Monitor, Detect, Target and Engage your next Guests Directly
100% revenue - No Commissions, No Affiliate Costs
MERLOT uses a variety of methods to locate clients. If someone asks about hotels in your region, or posts about a conference or an event in your area, these are the types of social media discussions that MERLOT instantly detects. A client might not directly state that they need hospitality services, but MERLOT can identify potential customers indirectly!
MERLOT scans social media websites such as Facebook and Twitter, searching for people who are looking for rooms and accommodation. Then we interact directly with the customer and steer them to your website!
MERLOT is designed to help you on your journey – your journey of promoting your hotel or hospitality business. Using software that we developed with over a decade of marketing experience, we put travelers (and potential travelers) in contact with the hospitality services that they need – often before they even realize that they need them.
We have a perfect example for you to get a clearer picture of what MERLOT can do for your hospitality business.
Let’s say, Steven is traveling to Italy to attend an annual arts festival and meet some old pen pals. He then goes to his Facebook and shares a status, saying “Hey, everyone. Do you know a good hotel in Rome?”
This is exactly the type of question MERLOT service is always on the lookout for! If your hotel, located in Rome is our partner, MERLOT will immediately reply to Steven with an engaging message and a link to your hotel for direct booking. With MERLOT, you’ve reached travelers like Steven before they even got the chance to request your services!